Search Engine Optimization
SEO is an abbreviated of search engine optimization and the meaning itself describes optimizing of web portal in search engines. It is basically a digital marketing strategy to increase the productivity of a company's online presence. This helps in generating traffic to the website for the internet users to search any information, product, or services by typing the keywords on search engine pages like Google, Yahoo, Bing, and so on.
- 97% of customers research on Google before buying a product or service.
- 92% of customers contact businesses immediately after searching.
- 80-85% of all clicks on Google go to the organic results.
All the numbers tell the same story: SEO services grow your business. While paid search advertising traffic disappears as soon you stop paying, SEO creates permanent exposure and offers a long-term strategy for success.
Our SEO services help your business dominate your online market and build your brand.
Two major steps in SEO:
- On-Page: SEO provides a keyword selection, keyword placement, keyword density, good content, meta tags and title tags.
- Off-Page: SEO includes link building, link exchange, page rank, link popularity and directory submission.
Create a Competitive Analysis
Understanding your business, your competitors, and your market is essential to your success. Our team will conduct a baseline competitive analysis that determines your strengths and weaknesses in relation to your top competitor'sonline. We then outline where and how we can boost your site's overall traffic volume so that you can connect with even more customers.
Detailed Website Analysis
We perform a detailed analysis of your entire website to determine which pages will benefit the most from search engine optimization, and what SEO elements (i.e. meta tags, canonical tags, content optimization, link building, etc …) they need in place to succeed. We will then create a custom and comprehensive optimization strategy for your site which will be used as the road map for your search engine optimization campaign.
Build Your Target Market through Keyword Research
Keywords are the cornerstone of your SEO campaign. Choosing the right keywords will determine how your website is ranked and how relevant it is to specific search terms. We will work with you to determine your most relevant search terms and create a complete keyword strategy designed to drive relevant and valuable traffic to your website.
Implement Onsite Meta Tags
After careful relevant keyword selection for every page on your site, we construct search engine friendly HTML code. Our comprehensive onsite optimization plan includes all meta content (i.e. title tags, alt tags, alt texts and meta descriptions) that guide crawlers through your site and increase its value for visitors and search engines.
We will examine your website to identify and resolve any technical errors that are hindering your site's rankings and performance. We check for broken links, canonical issues, page speed, site architecture, SEO friendly page names, images and/or multimedia elements, and more to ensure that your site is optimized and problem-free.
Content Development with SEO and Visitors in Mind
Google's crawlers are now capable of determining your site's overall subject authority based on your content. You need fresh, unique, organic, and keyword optimized content on your pages that provides users with relevant and quality information.
Quality inbound link building is a crucial SEO service that every marketing campaign should utilize. That's why we offer more than 20 innovative and organic link building strategies to improve your site's authority and grow your reach on the web. By creating a diversity of organic links, your business will be seen by Google as a valuable brand and will therefore be rewarded with better rankings.
Offsite promotion increases the popularity, value, relevancy and web authority of your site. We help you maximize your web presence and boost your rankings by promoting your authority all over the web with: press releases, article creation and submission, social bookmarking, social media linking, infographic creation and distribution and much more.
Consulting and Reporting on Your SEO Campaign
Search engine optimization requires on-going maintenance. That's why we use a combination of analytics and SEO tools to systematically track the health of your website, your search engine rankings and your site's performance. Our project management team are seasoned SEO experts who know how to make your campaign a success. Finally, we work in complete transparency by providing you on-going reporting and consulting to build your SEO knowledge and provide you with actionable data that will take your campaign to the next level.
Benefits of SEO
The professional SEO Company Bangalore will bring assured rankings to the website for various promotional activities. It has helped many start-ups in making highly profitable organizations with the implementation of online marketing strategies by SEO Company.
- It helps in generating traffic from search engines.
- It improves your page ranks. • Increase conversion rates.
- Frequent visit to your website through search engines.
- Building company's standard.
- It brings credibility and trust for your website.
- Assured ROI.
PAY PER CLICK SERVICES (PPC / CPC)
Our Pay Per Click Management services are goal oriented with a focus on CPA minimization. Have our PPC experts handle your pay per click campaigns through Google and other PPC networks and reach a new audience. Our experts are good at finding the most effective keywords and the best rates to bid for in order to get you the customers you desire for growth.
What is Pay Per Click?
Pay Per Click (PPC) refers to the concept of placing paid ads into the search results of major search engines like Google and Bing. Services offer "Pay Per Click" advertisements where you get a preferred placement of your advertisement among other results and pay a fee for every single visitor that clicks on your ad based on a set price.
Pay Per Click Management refers to an online marketing solution by internet marketing vendors that will manage your PPC campaigns, create effective advertisements that will draw attention, and determine which keywords to bid for in these services.
Do I need PPC?
Many services will not benefit from Pay Per Click services as they require a steady budget for marketing in order to be able to start. Since advertisements are bid on by a per-click basis, the price per click could become high for highly competitive keywords. For instance, the keyword "seo company" can be an expensive keyword for every click that is received, therefore you need to have a dedicated budget based on how much traffic you're hoping to bring to your website.
If you're able to dedicate a steady budget for your marketing initiatives, pay per click management might be the correct route for your company. However, it is important to also know that the PPC prices set on a continual basis can rise and fall on the importance of a keyword and the competitiveness. Therefore, it is important to understand that your cost for a keyword may rise or fall.
In short; if you’re able to dedicate your budget towards relevant traffic, it may be worth it to start a pay per click campaign. Pay per click management is a good solution to obtaining traffic for keywords that are highly competitive in search engine optimization services.
What can DRISHTI INFO MEDIA do for me?
As a service provider, we can provide quality pay per click management services. Our goal is to create an effective pay per click management campaign for your company to help you grow. When our customers grow, it helps us grow alongside them. We are a full service pay per click management provider and can assist with the entire setup, execution, and management of your PPC campaign.
Our pay per click professionals begin a competitive analysis to better understand what competitors in the industry are focusing on in pay per click management, which competitors are the most invested, and which keywords are the highest focus. This helps us understand where to start, how much it will cost to efficiently place your company in the spotlight, and our recommendations for where you need to be with your PPC campaign.
Our creative ad development gives us the opportunity to create effective ads that target your potential customers with the hopes of turning them into customers of your products and/or services. By focusing our ads on your customers, we can tailor them for their needs and expectations.
Google analytics is integrated into your website and landing pages in order to effectively track the progress of your PPC campaigns, how much traffic is coming in from PPC efforts, and how many people are staying and which are leaving. Google Analytics is a strong platform for traffic analysis for pay per click campaigns.
Keyword research is performed to better understand which keywords to focus on and which are critical to the success of a pay per click management campaign. They can also identify less competitive keywords that can be crucial to your financial success as well.
Maintenance and Support
Bid management services provide our customers with the opportunity to allow us to handle their bidding and management of their pay per click services through set rules and guidelines on which keywords to buy and how much to spend. We focus on optimizing your PPC budget to increase your conversion rates and revenues.
A/B multivariate testing provides us with the opportunity to test different versions of a single landing page to determine which styles and designs are the most effective for your customers. As new designs are made based on effective designs, a more effective landing page can be obtained.
Contact us for a free consultation or to learn more about our Pay Per Click Management offerings.
"Online videos are a great way to promote your business on the web."
Video marketing services offer an exciting opportunity to attract and engage an online audience, drive traffic to your site, and create leads for your business.
Over 100 million Americans watch videos online. In fact, more than 50% of all consumer web traffic is driven by online videos. People use online videos to find information about products and services they need. Due to the exploding popularity of online videos, the search results are displaying more videos everyday. Now you can use videos to drive traffic from the top video sites as well as the search engines.
As a VSEO company, National Positions offers a complete video marketing solution to its clients. We make video marketing easy, effective and affordable. We handle everything from production to promotion, so that you can create company videos, promote them to the top of YouTube and Google, and drive visitors to your website.
Today, customers would much rather watch a video than read through a lengthy chunk of text.
Whether you want to sell, to inform, to entertain, or to educate, your business can do more to stimulate customers with a 30 second video than with dozens, or even hundreds, of web pages — no matter how well written.
Our video marketing services ensure your videos are of the highest quality so that your business can effortlessly attract customer attention and actively engage your audience. With the aid of our affordable and effective video creation services, not only will your videos be keeping viewers interested, they'll be engaging leads, promoting your brand, and converting those viewers into valuable customers.
Video SEO and Promotion
Video search engine optimization (VSEO) is key to getting your videos seen, and shared, all over the web.
By adding video SEO to your marketing campaign, you can gain powerful visibility on YouTube and help major search engines rank your videos right at the top of the results, so you can generate valuable new leads and outshine the competition.
National Positions will submit your video to all the most important platforms online. And as one of the top Internet marketing and SEO companies, we ensure each video is SEO-friendly and contains the appropriate titles, keywords, descriptions and links. We also make sure that your videos are attracting attention with optimized thumbnails and meta content.
Optimized and promoted videos are not only the secret to topping the search results, they're also the key to catching customer attention — meaning more clicks, more views, and more leads.
Online Reputation Management
Take back control of your brand today with reputation management services.
One of the worst fears for any business is finding out that you are the victim of an unfair, dishonest smear campaign on the Internet. As much as the Internet can help your business gain exposure and grow, it also provides a huge microphone to shady competitors or eccentric customers.
People believe what they read on the web. 72% of consumers say they trust online reviews and complaints as much as personal recommendations.
What people are saying about your company online matters and can have a major impact on your business. If your online reputation isn't a fair representation of your brand, you're risking your livelihood.
At National Positions, we make sure that you are never defined by libellous people spreading nasty rumours about your business. As a reputation management company, we specialize in utilizing online reputation management services so that customers find positive information on the search engines and review sites that matter most to your business.
Use Reputation Management to Drown Out Negative Content
First impressions matter most, and your business simply can't afford to have negative feedback dominating your first page results on Google. And there's nothing worse than seeing your brand's online reputation tarnished by bad reviews and negative comments that are defamatory, or worse, downright lies. The key to a positive online reputation is getting negative content pushed off the first, most crucial pages of the search results, which is where customers are looking for information.
We leverage our proven reputation management strategies to drown out negative content on the search results and promote positive content to the top of the search engines.Now when customers are looking for your brand, they'll find only the information you want them to see.
Positive Brand Management
Once we've drowned out negative content, we focus on creating and promoting lots of positive content around the web. Our reputation management company specializes in creating quality, search-friendly content in the form business listings, social mediaprofiles, videos, microsites, blogs, press releases and much more.
We use innovative SEO and social media marketing strategies to promote this positive content to the top of the search results so that you have a proactive, positive brand that engages users and wins over new customers.
Positive Reviews Pro, a Reputation Management Service
Online reviews on sites such as Yelp can make or break your site. Customers trust online reviews, and they go a long way in determining whether or not you're an online success or pariah.
We offer an innovative way to improve your online reviews and build a bridge to your next customer. Our review management system helps you monitor, collect and share customer reviews so you improve your reputation on the review sites that matter most to your business.
Put your business on the local maps and drive new customers to your door using local SEO.
There are more than 5 billion local searches on Google every month.
And 61% of all local searches result in a direct sale.
Local SEO has revolutionized local search marketing for brick and mortar business all over the world and across all industries. That's because your customers are no longer using the Yellow Pages to find local products and services nearby; they're using search engines, mobile maps, review sites and local directories to find what they need.
To grow your local business, you need to effectively use the web to drive local and mobile customers from the web to your front door.
We specialize in providing local search optimization services that get your brick and mortar business found on the web. As a long standing local SEO company, our services can get you to the top of Google, Google Maps, Bing Local, Yahoo Local, and all the top local search results.
Our local search optimization strategies have been proven to drive local rankings and traffic for many of the most competitive local online markets in the United States.
Our Local SEO Services Include the Following:
- Local business data submission to hundreds of sites, applications and services.
- Optimized local business listings on top directories such as Google Plus and Yelp.
- Monthly local content and offsite promotion that drives local rankings.
- Onsite optimization, including micro formatting.
- Monthly reporting and consulting.
Optimize Your Local Business
Searches aren't just about "what" anymore; they're also about "where." Local search engine optimization gets your business to the top of the local results so that you get found by local customers who are ready to buy.
Many search queries don't simply include an industry type or a product name; they include geographical specifications too—cities, neighbourhood names, postal codes, and more. It turns out that over 62% of people look for local businesses online. And what's even more impressive? 82% of local searchers follow up offline, and over 60% of local searches result in purchases.
Quality content is crucial to the success of your Internet marketing campaign. While content has always been an integral part of any successful SEO strategy, now, with Google's latest Penguin and Panda algorithm updates, generating and promoting fresh and quality content is more important than ever.
In order to dominate the search results and win over new customers, you need to generate engaging and informative content that's both search and user-friendly.
Onsite Content Marketing Development
Your website is your storefront online. In order to dominate online, your site needs to promote your brand and drive powerful search traffic by possessing informative, relevant and engaging content.
Onsite content development ensures your website is optimized to engage site visitors and ensure top rankings for your business.
National Positions will expand existing content as well as build new and quality content on your site that is SEO friendly, keyword optimized, promotes products and services, has strong calls to action, and most importantly, provides a positive user experience.
We also implement onsite blogging in order to generate the fresh, quality web content that Google loves. Active blog posts will also allow your business to keep customers up to date with the company news and industry-relevant information they're interested in, boosting awareness and encouraging business.
Offsite Content Marketing Development
In order to top the search results and drive serious traffic, your company needs to establish a powerful presence and promote your brand as an authority, not just on your site, but all over the web.
Offsite content development allows Google to see you as a valuable brand that's worth rewarding with better rankings and allows you to promote your business around the web with content that customers actually want to engage with.
Guest blogging, press releases, presentations, info graphic marketing, and more allow your business to attract and engage an audience and grow your online presence.
Our team of content experts will create quality content and distribute it on the most popular social networks around the web in order to generate high quality backlinks and drive qualified traffic back to your site.